Viral Marketing has become more and more popular as the main way of marketing a product. It is a marketing phenomenon that encouragespeople to pass along a maketing message in such a way that is speads like a virus. Hence the name viral. Something that is viral could be compulsive reading, listening, or viewing or it could be something that is so amazing that people have the urge to share with others. With Social networking sites like Facebook and Myspace becoming more popular viral marketing is becoming the most cheapest and effective way to market a product. Viral Marketing will include any strategy thatencourages people to pass on your message to others. The most trusted form of communication is Word-of-Mouth.
Although this marketing stategy sounds easy to execute it is actually a distance away from it. Think about how many videos there are on Youtube and how many of those you have actually watched. There is thousands of millions on the site and it is almost impossible for one person to view them all. Of the videos that you have actually watched how many have you told friends or family about or sent to them via e-mail or Facebook. The Viral Marketing campaigns are relying on the viewer or consumer to tell others about it and to spead the word. In order to viral the advertisement has to be catchy so that you will want to watch it again and agian. Also the advertisement has to leave enough information out so that you have to do some research to find out more about the product or service.
There are several successful viral maketing campaigns that have been introduced. One is the Dove Evolution campaign.
